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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
1 day ago
ACH Group

🎨 ACH Group is proud to present this year’s SALA Festival theme: ‘Through My Eyes’ - an invitation for the community to experience the world from the unique viewpoints of the artists. 🌏🖼️

This exhibition celebrates the rich tapestry of personal perspectives, lived experiences, and creative expression. Residents will come together to collaborate on collective artworks, while individual artists and participants from ACH Group’s Art in Focus classes will reveal how they interpret and connect with the world around them. 🌿🎨✨

Each artwork is a powerful reflection of its creator - no two visions are the same, and it’s this diversity that brings people together to build connected communities.

Stay tuned to explore the stories, the artists, and the extraordinary ways they share the world through their eyes. ... See MoreSee Less

🎨 ACH Group is proud to present this year’s SALA Festival theme: ‘Through My Eyes’ - an invitation for the community to experience the world from the unique viewpoints of the artists. 🌏🖼️ This exhibition celebrates the rich tapestry of personal perspectives, lived experiences, and creative expression. Residents will come together to collaborate on collective artworks, while individual artists and participants from ACH Group’s Art in Focus classes will reveal how they interpret and connect with the world around them. 🌿🎨✨ Each artwork is a powerful reflection of its creator - no two visions are the same, and it’s this diversity that brings people together to build connected communities. Stay tuned to explore the stories, the artists, and the extraordinary ways they share the world through their eyes.
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