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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
23 hours ago
ACH Group

As we pause to mark Anzac Day, we reflect on the lives lost and sacrifices made by Australians during war time and beyond.

ACH Group is very proud to support many of Australia’s veterans as they age.

Anzac Day is significant for many within the ACH Group community. Among our residents, customers and workforce, you will find ex-service people, war widows, widows, parents, children of service personnel and many others who have a personal connection to Australia’s defence forces.

Anzac Day will be marked with services across the ACH Group Community to pay respect.

#AnzacDay2024 #LestWeForget ... See MoreSee Less

As we pause to mark Anzac Day, we reflect on the lives lost and sacrifices made by Australians during war time and beyond. ACH Group is very proud to support many of Australia’s veterans as they age. Anzac Day is significant for many within the ACH Group community. Among our residents, customers and workforce, you will find ex-service people, war widows, widows, parents, children of service personnel and many others who have a personal connection to Australia’s defence forces. Anzac Day will be marked with services across the ACH Group Community to pay respect. #AnzacDay2024 #LestWeForget
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