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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group is at X-Golf Marion.
15 hours ago
ACH Group

🏌️‍♂️ Practising in style at X-Golf for the ACH Group Masters!

At Kapara, excitement is growing as residents gear up for the August ACH Group Masters Golf Classic.

Lifelong golfers and now friends at Kapara Residential Care Home, Fred and Brian recently hit the virtual fairways at X-Golf - enjoying a few swings as they prepare for the friendly competition ahead.

Fred, who once travelled the world playing golf with his son - including rounds at St Andrews and Pebble Beach - shared, “We even went to The Masters together. That was a dream come true.”

Brian agreed: “Golf gave me purpose, people, and a lot of good memories. Even now, just having a swing brings it all back.”

📸 See the X-Golf action photos and read their story here 🔗 bit.ly/3Txt7fi ... See MoreSee Less

🏌️‍♂️ Practising in style at X-Golf for the ACH Group Masters! At Kapara, excitement is growing as residents gear up for the August ACH Group Masters Golf Classic. Lifelong golfers and now friends at Kapara Residential Care Home, Fred and Brian recently hit the virtual fairways at X-Golf - enjoying a few swings as they prepare for the friendly competition ahead. Fred, who once travelled the world playing golf with his son - including rounds at St Andrews and Pebble Beach - shared, “We even went to The Masters together. That was a dream come true.” Brian agreed: “Golf gave me purpose, people, and a lot of good memories. Even now, just having a swing brings it all back.” 📸 See the X-Golf action photos and read their story here 🔗 https://bit.ly/3Txt7fiImage attachmentImage attachment+1Image attachment
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