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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
1 day ago

Residents at Milpara Residential Care Home are enjoying an extra touch of Christmas magic, thanks to their very own two-storey Santa towering proudly at the front entrance! 🎅🎈 You can’t miss him - even if you try - and residents shared that this has become a cherished tradition enjoyed by all.

And let’s be honest… who wouldn’t be a little jealous of a giant inflatable Santa keeping watch over their home? Milpara definitely takes the festive bragging rights this season!

Check the comments for a short video of Santa inflating to his full two-storey height and hear Liz Votino, Group Planner, weigh in on the magic! ... See MoreSee Less

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