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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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We are pleased to share that ACH Group has secured $17.6 million in Federal Government funding through the Aged Care Capital Assistance Program (ACCAP) to support the construction of our new residential care home at Dover Gardens.

The development will provide a new home for 150 older people, delivering contemporary aged care designed around smaller households that foster connection, independence, quality of life and a genuine sense of home.

As demand for residential aged care continues to grow, this will help more older people access the care and support they need while remaining connected to the people, places and community that matter most to them.

We thank the Australian Government for its support and commitment to strengthening aged care and investing in the infrastructure needed to meet the needs of Australia's ageing population.

We look forward to sharing further updates as the project progresses, with construction expected to commence in late 2026.

Read more here: bit.ly/4fpuquw

Photo credit: Brown Falconer
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