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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
10 hours ago
ACH Group

If you have a moment today, we encourage you to take a break, share a joke, and enjoy a good laugh – because it’s World Laughter Day! 😀

We didn’t know such a day existed until Annie Harvey The STILL Effect, who earlier in April facilitated a laughter session at Kapara, told us about it.

You may have seen updates about the intergenerational program with St. Peter’s Woodlands Grammar School that Kapara residents are involved in, which also includes the ‘giggle games’ designed by Annie. She is a TEDx and keynote speaker with expertise in neuroscience, brain health, education, and coaching.

Here's a picture of Yvonne from Kapara participating in the laughter session. Have a great day, everyone! 👐 ... See MoreSee Less

If you have a moment today, we encourage you to take a break, share a joke, and enjoy a good laugh – because it’s World Laughter Day! 😀 We didn’t know such a day existed until Annie Harvey The STILL Effect, who earlier in April facilitated a laughter session at Kapara, told us about it. You may have seen updates about the intergenerational program with St. Peter’s Woodlands Grammar School that Kapara residents are involved in, which also includes the ‘giggle games’ designed by Annie. She is a TEDx and keynote speaker with expertise in neuroscience, brain health, education, and coaching. Heres a picture of Yvonne from Kapara participating in the laughter session. Have a great day, everyone! 👐
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