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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
6 hours ago

As we continue celebrating our volunteers, we introduce Moira.

Moira is a member of ACH Group’s Sing for Joy choir and would often show up early to help set up and stay late to pack down.

Her efforts were recognised by Sing for Joy choir coordinator Kirstie, who suggested Moira become a volunteer.

“It was actually really lovely to be asked to make the volunteering official,” Moira said.

At 86-years-old, Moira is ACH Group’s oldest volunteer. Read more about her story here: bit.ly/42LMBBt ... See MoreSee Less

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