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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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🚴‍♀️ Residential Care Cycle Challenge – Winners Announced! 🚴‍♂️
We’ve wrapped up another incredible year of the Cycle Challenge, and the results are in! 🎉

👑 King of the NuStep – Noel Fieldhouse from Kapara
📈 32,278 steps – amazing effort! Noel is also the overall winner of the challenge, averaging over 60 minutes of pedalling a day!

🚴‍♂️ King of the Recumbent Bike – Phil Mueller from Kapara
📏 44km – smashing last year’s PB of 40.1km!

👸 Queen of Pedals – Irene Kacar from Highercombe
⏱️ 180 minutes – and her second consecutive win!

A big round of applause for all our champions - your dedication and energy inspire us! 👏💛

What an amazing effort from all residents, bring on next year! 💪💙
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