Sneak-preview - Good Lives for Older People

Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

Print or Share

Support at Home Guide

Watch our TV Ad

ACH Group

5 hours ago

ACH Group’s new retirement living walking groups are bringing residents together for gentle, guided walks that support both physical and cognitive wellbeing.🚶‍♀️

The walking groups offer more than just exercise. It’s motivation, social connection, and a chance to catch up with friends.

Last week, during Brain Awareness Week, residents were reminded that supporting brain health doesn’t have to be complicated - sometimes it’s as simple as putting one foot in front of the other. 👣

For Helena, staying active is deeply personal and she was quick to join her local group in Marden. Both of her parents lived with dementia, shaping her commitment to looking after her brain and body.

💬“I love to read, do puzzles and play solitaire but I always find those things so much easier after a walk,” she says.

✨ A powerful reminder that small, everyday habits, and a few extra steps, can make a big difference to our brain health. 🧠💪

📸Here are a few snapshots from the group’s recent walk, featuring Helena (in the middle) alongside fellow residents Sue, Julie, Lou, Eileen and Marylin. ... See MoreSee Less