Sneak-preview - Good Lives for Older People

Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group

1 day ago

✨🎶 Groovy times were had by all! 🎶✨

Retirement Living residents stepped back into the Swinging Sixties to celebrate an era of peace, love, music and seriously good vibes - and they absolutely owned it. Think big smiles, bold style and plenty of dancing feet! 💃🕺

🎤 Live entertainment by the fabulous Three Little Sisters set the mood, while residents enjoyed a delicious two‑course lunch and even better company.

🌼 With two feel‑good events held at Adelaide Pavillion and The Woodcroft Hotel, the Retirement Living social program proved once again that great times - and great friendships - never go out of style.

✨📸 Check out the photos for all the colour, character and carefree spirit of the swinging sixties! ... See MoreSee Less