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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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Congratulations to Amy White, Operations Manager of ACH Group’s Central Kitchen, who has been announced as a finalist in the 2026 HESTA Awards for Individual Leadership in Aged Care.

At ACH Group, we know that food and dining are an important part of the resident experience, influencing enjoyment, choice and confidence in care. Amy has been recognised for her leadership in enhancing these experiences across residential care homes, driving improvements in quality, consistency, and customer satisfaction.

Her initiatives include picture menus to support resident choice, kitchen tours and chef visits to homes, and specialist nutrition expertise for texture-modified meals.

Under Amy's leadership, resident satisfaction has increased, positive feedback from residents and families has grown, clinical outcomes have improved, and team culture within the Central Kitchen has strengthened.

We're proud to see Amy's passion, innovation and commitment to continuous improvement recognised on the national stage and wish her every success in the HESTA Excellence Awards.
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Congratulations to A