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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
7 hours ago

From standing in the shadow of Anfield as a young Liverpool supporter to watching the World Cup from Adelaide, Paul Hughes’ lifelong love of sport has travelled with him across generations, countries and codes. ⚽🌍

As ACH Group celebrates the football spirit with a friendly penalty shootout across all six residential care homes this week, Paul reflects on the moments, memories and people that have shaped his enduring passion for the game. 🎉🥅

Read his inspiring story here 🔗 bit.ly/4vHC5Z1 ... See MoreSee Less

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