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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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🌸 Mother’s Day was celebrated across all ACH Group residential homes, honouring the love and guidance of the incredible mums and mother figures in our community. 💐

At ViTA, residents and families came together for a Mother’s Day High Tea, raising a glass of bubbles in celebration of the many journeys of motherhood.

A beautiful photo wall created the perfect backdrop to capture the moment, while thoughtful gifts were shared as a token of appreciation.

🌸 Thank you to residents, families, staff and volunteers for being part of the celebration.🤩
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