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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
4 hours ago

☕💛 The power of community at Elkanah

The Residents Committee hosted a fundraising afternoon tea, with 42 residents enjoying homemade food, a raffle, cake stall and games in the community hall.

Together, they raised an incredible $1,587 for Cancer Council Australia to support those impacted by cancer. 🙌

A big thank you to everyone who organised, contributed and took part - a fantastic result and a strong example of the community connection at Elkanah retirement village. ... See MoreSee Less

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