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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ANZAC Day was commemorated across ACH Group’s retirement living and residential care communities, with meaningful services and gatherings held to honour those who served and made sacrifices.

🌺Highercombe hosted RSL representatives, with residents leading the service through the presentation of the speech, Acknowledgement of Country, readings, prayers and poems, concluding with the Tea Tree Gully Orchestra performing the Australian national anthem and other songs.

🌺 A moving service was held at Perry Park, where a five‑piece ensemble performed cherished songs before residents and guests gathered to lay a wreath at the war memorial—an emotional tribute shared by all who attended.

🌺 Residents at Milpara marked the day with a personal contribution, as resident Anthony wrote and read an ANZAC Day poem that offered a powerful reflection and resonated deeply with the community.

🌺 The service at Kapara was led by Major Elmo alongside resident John, whose father served with the 50th Battalion in World War I at Villers‑Bretonneux, with special significance given John’s father later lived at Kapara when it operated as the Anzac Hostel.

🌺 Across retirement living communities, residents came together over barbecue lunches, creating space to connect, reflect and share stories, with sincere thanks to Brian, John and other residents who helped organise the events.

🌺 At James Evans Court Retirement Village, residents joined the Ode of Remembrance at Irene’s invitation and warmly welcomed veterans Fergus and John in a shared moment of reflection.

🙏 Thank you to everyone who took part in this important commemoration across ACH Group.
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