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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
9 hours ago

The buzzers were ready and the competition was ON across our Retirement Living hubs with a fun quiz challenge! 🎉🔔

From culture to movies and music, residents put their knowledge to the test across four fast-paced rounds - where quick thinking made all the difference. ⚡

📸 At Elkanah, the teams came ready:
✨ Team 1 – 3 plus 1
✨ Team 2 – Fab Four
✨ Team 3 – Flash Lightning
✨ Team 4 – The Westerners
✨ Team 5 – Silly Six

With Erin, Village Manager, keeping scores (and spirits high!) and Kellie, Social Team Leader, bringing the energy as MC, it was an afternoon full of fun and quick-fire answers. 😉

And in the end… there could only be one winner. 🏆

A huge congratulations to The Fab Four, who stormed ahead with an incredible score of 46 points!

Another fantastic example of community in action at Elkanah. 👐✨ ... See MoreSee Less

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