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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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Support at Home Guide

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Our Social and Wellbeing Guide presents some of the best experiences on offer at ACH Group residential care homes from March to May 2026.

Here are the highlights...🤩
🥁 Sun of Africa Drumming Performance
🎷 Brenton Foster Jazz Duo
💃 The Newry Studio of Irish Dancing
👖 Denim Day for Dementia
🍀 St Patrick’s Day celebrations
🏉 Footy Tipping
🌏 Harmony Day
🌺 ANZAC Day Commemoration Service
🐰 Easter traditions and treats
⭐ Star Wars Day – May the 4th Be With You
☕ Mother’s Day High Tea
🎶 Sing for Joy Choir
🎨 Art Classes
🍹 Friday Happy Hour
🛋️ Armchair Travel – Ireland, Africa & New Orleans
🚌 Bus Trips
🕶️ Virtual Reality experiences
…and much more!

All social experiences are open to family and friends of residents to join in, connect and feel part of the community. ✨🙌✨

See what’s on or download the full guide as a pdf from our website 🔗https://bit.ly/4iY8PWX
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