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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
15 hours ago

Peter has experienced a range of health challenges over the years and admits he left prioritising his health until later in life.

Seven years ago, he decided it was time to take action and start focusing more on his wellbeing.

Now 74, Peter says he feels better than he did a decade ago and credits regular workouts at ACH Group’s Health Studio for helping him stay independent. 💪

For Men’s Health Week 2026, Peter is encouraging older men to take that first step.

What began as one workout a week has become up to three sessions most weeks - and sometimes a 4.5km walk home afterwards. 🚶‍♂️

“Your health is your independence,” Peter said. “It has allowed me to stay living in my own home, do my own shopping, drive my own car and take a yearly holiday.”

Read Peter’s story 🔗 bit.ly/4xxQ3Og ... See MoreSee Less

Peter has experience
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