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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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You may have seen Yvonne’s story in The Advertiser’s 100 Years, 100 Cards 💌 — a touching reflection on connection, community and the extraordinary power of being seen, inspired by her birthday celebration last year.

Today, as Yvonne celebrates another year around the sun, that same joy fills the room, with family, fellow residents at Kapara and children from St Peter's Woodlands Grammar School Early Learning Centre gathering beside her. 🎉🎂🥳

The occasion was made even more special with a morning tea shared in her honour, where CEO Linda Feldt offered heartfelt words of thanks, and Yvonne’s family gifted each child a small gift bag - a thoughtful gesture celebrating the beautiful bond they have formed with her. 🎁

It is a moment that reminds us every year is a gift 🎉 - and every connection, a legacy. ✨

Thank you, Yvonne, for the inspiration you continue to be. 🙌
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