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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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It could have been just a simple screen with an announcement… but that’s not how this crew flies. ✈️

Paul, super talented Choir Director, and Kirstie, his trusty sidekick, went above and beyond, delivering a cinematic video reveal.

The words that made everyone lean in a little closer included: “Get ready to take your audience through a journey, and spill tales of love, adventure, and maybe unpack just a little bit of life’s luggage on the way…” What a powerful boarding call for the heart, carried by the unity of many voices singing as one.

Be prepared to fasten your seatbelts as Sing for Joy Choir presents:

🎶 Passport to Song Concert 🎶

Before we officially open the departure gates (aka ticketing!), mark your calendars:

🗓 When: Saturday 9 May, 2pm–4pm
📍Where: Adelaide Entertainment Centre

Remember to watch the full video. It’s basically a first-class ticket to what’s coming next… Adventure, emotion, connection, and a performance ready for take-off. 🚀🎤
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