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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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As part of the ACH Group Cycling Challenge, Health Studio Rostrevor hosted a fun and fast-paced 4-minute indoor cycling relay this Monday. Two teams went head-to-head, each pairing a community customer with an allied health team member, taking turns for 2 minutes each - with the clock ticking right through the handover! 🚴‍♀️⏱️

Customers and staff filled the studio with encouragement and team spirit. Moments like these remind us why community and connection matter so much, and we can’t wait to share more highlights soon.

📸 Pictured here are the wonderful teams (L–R): Lisa, Personal Trainer, with Yvonne, Health Studio customer; and Betty, Health Studio customer, with Mike, Personal Trainer.
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