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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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Support at Home Guide

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Our Social and Wellbeing Experiences Guide presents some of the best experiences on offer at ACH Group residential care homes over the next three months. 🤩

From the piano bar charm of Trevor Jones, the Piano Man to the vibrant energy of the Mexican Revolution Dance Group and the warm, nostalgic melodies of the Adelaide Accordion Orchestra, the program offers a diverse mix of music, cultural experiences and opportunities to connect. Events also include Worlds Cup Soccer Tournament, Around the world in a teacup, NAIDOC week and many more - there is something for everyone. 🙌

See what’s on until August or download the full guide as a pdf from our website 🔗https://bit.ly/4iY8PWX
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