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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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✨ Meet the people helping to strengthen our workplace culture

We’re excited to introduce our new Workforce Advisory Committee, a passionate group of employees from across ACH Group. The committee will help guide initiatives focused on culture, wellbeing, inclusion, and employee experience.

We’re incredibly proud of our inaugural members and grateful for their commitment to making ACH Group an even better place to work.

👏 Please join us in congratulating them:

• Farjana Akter – Care Worker
• Ethan Wood – Exercise Physiologist
• Kellie-Ann Armitt – Physiotherapist
• Kimberley Reynolds – Rostering Officer
• Krystie Carter – Workforce Team Leader
• Karla Gavranic – Occupational Therapist
• Manisha Pandey – Clinical Care Consultant
• Nipun Duggal – Project Manager
• Sagun Kandel – Registered Nurse

We look forward to the positive impact their insights and advocacy will have across ACH Group.
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✨ Meet the people