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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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📸 Snapped at the Bridgeport Hotel, the first photo says it all - last month’s day tour was one of those ‘wish you were here’ moments.

It was a fantastic day - good friends, great food, and time spent exploring the Murray River region.

The group also visited the Round House in Murray Bridge, one of the town’s oldest buildings, dating back to 1876 - a little slice of history woven into a great day out.

Add in a long lunch, a few well-earned refreshments, and a glass raised to next adventure. 🥂
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