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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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As we continue to share our winners, next is our Service Moments Story Award.

This award recognises individuals or teams who champion our Service Behaviours of Love What We Do, Take Action & Responsibility, Put Our Hand Up for Challenges and Celebrate Uniqueness.

🏆 Congratulations to Delia Catalano and Christina Joshi, Care Workers at Milpara!

Recognised through a joint nomination, Delia and Christina were celebrated for their outstanding commitment to building meaningful, relationship‑based connections with residents.

Through compassionate, intentional actions and strong collaboration, they created opportunities for residents to reconnect, contribute, and maintain a sense of purpose, particularly for those experiencing social isolation or living with complex care needs.

📸 Delia received the award on behalf of the team alongside Jai Kaur, Executive Manager Care & Residential Services.
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As we continue to sh