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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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Older South Australians have shaped the communities we all live in today, and through the Census, this contribution continues.

Brian Newman and Fay Tozer, residents at ACH Group's Healthia residential aged care home, were among those counted this year.

Fay shared, "I've taken part in 14 Censuses throughout my life, and each one reminds me how important it is to have a say in our future."

Brian added, "Taking part in the Census is an important part in being connected to our community."

At ACH Group, we value the insights and experiences of older people. Census data helps inform decisions that support ageing well, strengthen community connection, and improve independence and quality of life.

Read more: bit.ly/4zi3O4E
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