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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group is at Partridge House.
4 hours ago

From rehearsals and concerts to the pages of SA Life - it's been quite the journey. 🤩

After a lifetime on stage, Alma Schleider never expected the performance of her lifetime to happen at 95 years old.

Alma’s journey from performing as a youngster in London, to Gilbert and Sullivan, to ACH Group’s community choir at Partridge House and onto the Adelaide Entertainment Centre is chronicled in the July edition of SA Life.

Now 96, Alma remains as enthusiastic as ever, with ACH Group's Sing for Joy choirs beginning work on a new repertoire of songs and future performances on the horizon.

Read the story in SALIFE Magazine, out now 📖 ... See MoreSee Less

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