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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
5 hours ago

Some people spend their lives following a map. Dorian made her own. 🧭✨

🌏 From leaving school at 16 and travelling the world, to building a meaningful career supporting young people, to setting off on her own later in life to explore new places - Dorian has never been afraid to question expectations and choose her own direction. 🚐

🌿 Now living at James Evans Court retirement village, she continues to live with curiosity, courage and a deep commitment to staying true to herself.

Her story, Finding True North, is about independence, reinvention, and the confidence that comes from backing yourself at every stage of life.

✨ If you’ve ever wondered whether it’s too late to begin again, Dorian’s story is one to read.

👉 Be ready to be inspired 🔗 bit.ly/44IfaAO ... See MoreSee Less

Some people spend th
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