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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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There’s nothing better than great coffee and good company. ☕💛

Across our retirement living hubs, residents enjoyed a visit from the Roving Café van - serving up free coffee, tea, and delicious morning and afternoon treats.

It was a lovely chance to connect, and this time, furry friends were invited along too. 🐾

With puppychinos on offer, it didn’t take long for the pups to become the real VIPs of the day 🐶✨
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