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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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Watch our TV Ad
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ACH Group
17 hours ago

And that’s a wrap for 2025! ✨We hope you had a fantastic year filled with learning, goal-achieving, spending time with loved ones and making new friends.

Thanks for being part of this amazing community, we’re incredibly grateful for your support, whether you’re ACH Group staff, a volunteer, a customer, a resident, or a social media friend. ... See MoreSee Less

And that’s a wrap for 2025! ✨
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