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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
3 days ago
ACH Group

Today, we came together to celebrate our 2,000 team members for Aged Care Employee Day, our favourite day of the year 💚

Here’s how we marked the occasion:

→ ACH Group leaders personally gifted a premium self-care gift box to each of our 2,000 team members

→ Our CEO, Linda Feldt, shared a heartfelt video message to thank all staff for their contributions at ACH Group, today and every day

→ Customers, residents and families gifted chocolates to the staff who’ve made a meaningful impact on their lives

→ We continued celebrating throughout the day, with special activations at ACH Group locations

It was a day filled with joy and appreciation, but at ACH Group, we recognise the dedication of our team not just today, but every day of the year.

Over the next week we’ll continue to celebrate our team by sharing more moments from the day – watch this space! ... See MoreSee Less

Today, we came together to celebrate our 2,000 team members for Aged Care Employee Day, our favourite day of the year 💚 Here’s how we marked the occasion: → ACH Group leaders personally gifted a premium self-care gift box to each of our 2,000 team members → Our CEO, Linda Feldt, shared a heartfelt video message to thank all staff for their contributions at ACH Group, today and every day → Customers, residents and families gifted chocolates to the staff who’ve made a meaningful impact on their lives → We continued celebrating throughout the day, with special activations at ACH Group locations It was a day filled with joy and appreciation, but at ACH Group, we recognise the dedication of our team not just today, but every day of the year. Over the next week we’ll continue to celebrate our team by sharing more moments from the day – watch this space!Image attachmentImage attachment+3Image attachment
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