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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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As part of the Golf Challenge, ACH Group partnered with Epic Hire Adelaide to create an inclusive minigolf experience that supported residents of all abilities to take part. ⛳️

Working closely with ACH Group’s health and social teams, Epic Hire designed a bespoke minigolf course and customised equipment, including extended putters, adapted grips and modified greens to support residents using wheelchairs or mobility aids.

The result was a safe, flexible, and engaging golf challenge that put participation, wellbeing, and accessibility first - while keeping the competition fun.

We’re proud to work with Epic Hire Adelaide to make events like this possible for residents.
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