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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
1 day ago
ACH Group

We’re thrilled to share that ACH Group’s Healthia Residential Care Home designed by Brown Falconer has been named a finalist in the 2025 Property Council of Australia / Rider Levett Bucknall National Innovation & Excellence Awards.

The Best Development Innovation category award recognises and publicly rewards innovation that creates significant advancement and improvement within a development.

Healthia, co-located with a university-led GP and Allied Health Clinic, is an Australian-first model of care that’s redefining residential aged care. Its success is capturing national attention and showing real potential to transform care delivery across the country.

The winners will be announced at the Gala Dinner on Thursday 25 September at ICC Sydney.

#IEA25 ... See MoreSee Less

We’re thrilled to share that ACH Group’s Healthia Residential Care Home designed by Brown Falconer has been named a finalist in the 2025 Property Council of Australia / Rider Levett Bucknall National Innovation & Excellence Awards. The Best Development Innovation category award recognises and publicly rewards innovation that creates significant advancement and improvement within a development. Healthia, co-located with a university-led GP and Allied Health Clinic, is an Australian-first model of care that’s redefining residential aged care. Its success is capturing national attention and showing real potential to transform care delivery across the country. The winners will be announced at the Gala Dinner on Thursday 25 September at ICC Sydney. #IEA25
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