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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
19 hours ago

Are you an ACH Group Home Care or Community customer, or a family member of someone who is?

Join ACH Group’s Home Care and Community Consumer Advisory Body!

By taking part you can:
💬 Share your experience of our services
🗣️ Tell us what is working well and what could be better
🤝 Help improve care and services for yourself and others

Insights from the group have already led to meaningful improvements, including clearer billing information and ongoing upgrades to ACH Group’s phone system.

Expressions of interest close Friday 31 July 2026.

Find out more and register your interest 🔗 bit.ly/44gFuli ... See MoreSee Less

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