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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
7 hours ago

In 100 cards, 100 years and what they tell us about living longer for The Sunday Mail, ACH Group CEO Linda Feldt reflects on Yvonne Stewart’s experience to highlight how ageing well is shaped by connection, curiosity and community. 💫

At ACH Group, we see this in action through our Intergenerational Programs at Kapara and with St Peter's Woodlands Grammar School (SPW), where ongoing relationships between older people and students are built over time through shared experiences.

These connections not only help people feel connected and valued but also help challenge perceptions of ageing and strengthen the communities we’re part of.

Read it here 🔗 bit.ly/4u5qEbX ... See MoreSee Less

In 100 cards, 100 ye
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