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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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Yesterday, we shared Peter’s story. He started with just one session a week and today, at 74, he says he feels better than he did a decade ago.

Men’s Health Week is a good reminder that you don’t need a big change to make a difference to your health and independence.

If you’re not sure where to start, keeping it simple is the best place to begin.
💪 Find an exercise group that feels right for you, like a light strength, balance or stretching class
⛳ Get back into something you enjoy, like a social group or hobby
🚶‍➡️ Add a bit more movement into your day, like a short walk or time in the garden

You don’t have to figure it out on your own. ACH Group’s Health Studio teams in Glenelg, Rostrevor and Christie Downs can help you find something that works for you, no matter your ability.

Small, consistent steps add up over time, and staying socially active is just as important as staying physically active.

Move more. Stay connected. Feel the difference.

Read Peter’s story 🔗 bit.ly/4xxQ3Og
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Yesterday, we shared