Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group

14 hours ago

Yesterday marked World Music Day 🎶

To celebrate, we’re sharing recordings from the Passport to Song concert each Monday over the coming weeks - the perfect opportunity to revisit the joy of music.

The concert opened with I Am The Earth - a powerful and grounding beginning that set the tone for everything that followed. 🌏

Song #1 - I Am The Earth
Music and lyrics by Glyn Lehmann (2007, 2023)

We hope these moments continue to resonate with you 🔗 ... See MoreSee Less