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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
19 hours ago

From Sing for Joy to the State Opera… 🎶

Kellie, the wonderful project manager behind the Sing for Joy concert, has been selected as a finalist in State Opera South Australia’s Our Opera, Our Story.

This world‑first initiative will transform real stories from everyday South Australians into four original, professionally staged operas in 2027 – how amazing is that?

In Kellie’s story, Party like it’s 1986, two young couples set out to create the perfect New Year’s Eve, booking a themed dinner party in the Adelaide Hills and enthusiastically planning elaborate homemade alien costumes. The night takes an unexpected turn when they arrive, fully in character, and realise they’re the only ones dressed up… 👽

What a fantastic example of the passion and creativity that sits at the heart of our social experiences program.

Voting is open until Tuesday. Show your support for Kellie and help bring her story to life on stage by voting for ‘Party like it’s 1986’ here 👉 bit.ly/4eE7uEg ... See MoreSee Less

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