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Introducing ACH Group’s new brand campaign

Challenging ageist stereotypes and normalising ageing is part of ACH Group’s DNA.

Our new brand campaign ‘Being yourself never gets old’ is a contemporary take on aged care advertising celebrating the life experiences and interests of older people which makes them unique.

And while older people continue to live the life of their choosing, ACH Group is here for the rest whether that be social experiences, health and wellbeing, support at home or a new home.

The campaign will go live in early January 2023 with the below television commercial airing, along with outdoor and digital advertising.

Enjoy your sneak preview!

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ACH Group
3 days ago

🎶 The Sing for Joy Choir has over 130 choir members, each with their favourite songs and bands! Check out their personal picks, giving us a glimpse of the music that moves them.

✨ Joan – Queen 🎤 | When You Love Someone | Last performance: Pure Imagination Concert
✨ Lesley – ABBA 💃 | Am the Earth | Last performance: Pure Imagination Concert
✨ Lyn – The Beatles 🎸 | Hallelujah I Last performance: Pure Imagination Concert
✨ Maureen – Black Eyed Peas 🎧 | You’re My Universe | This will be my first performance!

Thanks Joan, Lesley, Lyn and Maureen for taking us on a musical journey as the Passport to Song Concert approaches! ... See MoreSee Less

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